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Research papers

A stimulating challenge

Qualitative research in the Arab speaking countries is a new development in a relatively young industry. The rich and diverse cultural and historical heritage of the region presents a stimulating task for the market researcher. This paper is an...

Catalogue: MENAP Forum 1996: Pressure On Profit
Author: Haifa Abbas
Company: Martpoint Marketing Research Consultants
March 1, 1996
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Citation

Abbas, H. (1996a, March 01). A stimulating challenge . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/a-stimulating-challenge-